Why It’s Better to Buy Gold and Silver Than Any Other investment Today


The online revolution has made it much easier to purchase just about anything consumers can imagine. This includes precious metals. When compared to brick and mortar retail stores, the online retailers do not have a high cost of overhead or a limited number of clients able to reach them that keeps the costs reduced.

When purchasing buying silver and gold online, you must expect to pay only a few dollars over spot for the rounds and bars rather than potentially more than five dollars over asked by the physical retailers. Online retailers can also provide you a greater range of high quality products as they’re not limited to physical locations. Plus, online dealers don’t react to fluctuations in the price of the metals the way store dealers, which keep the online costs much constant.

One of the best places to buy gold and silver online is durhampreciousmetals.com. Buying online is never hard with Durham Precious Metals. If you are interested in buying gold coins or bars, you can purchase them from this website and you can be assured that your transaction with them is safe and secure. This company has a commitment to honest and fair business practices, which are consisted with the standards of these organizations.

Why Durham Precious Metals is a Better Place than Other Physical and Online Retailers?

There are countless reasons why Durham Precious Metals is a better place for every investor who wants to consider gold and silver buying. No matter what your expertise and experience in this kind of investment, there’s nothing you should worry about as Durham Precious Metals will take care of everything for you. They have a great reputation for helping newcomers understand what they are getting involved in. Just look at their testimonials for evidence of this.

When compared to other retailers, they have a variety of precious metals that is worthy of your investment. Whether you want to invest in gold or silver only or both, Durham Precious Metals has everything you need. So, if you don’t want to waste your time and money on other retailers, then don’t hesitate to buy at DPM. You deserve nothing but the highest possible level of satisfaction. Here is their Facebook Page.

With the easy to use website of Durham Precious Metals, buying silver and gold is never an inconvenience. The only thing you should do is to pick the item you want to purchase and make your payment. There are several payment methods accepted at DPM. Depending on your preferences, choose the payment method that will offer you the most personal convenience.

Branding is Key

As I’ve written before, “Brand” and “Branding” are words tossed around in a variety of ways.  For small and mid-market companies, the vast majority of what’s thrown around about branding is crap.

I’d like to highlight the portion that isn’t.  To begin that journey, I ask:  Do you really understand what your brand is, and the power behind it?

I’m always looking for new ways to help owners and executives of growing SME’s understand that, and recently I came across a branding study designed to guage the power of a brand.  I’m a big fan of Marty Neumeier, and since his firm was behind the study, I looked at it closely.

The Brand Impact Study highlights four important attributes to determine a brands power.  These four attributes are valuable for any executive looking to expand sales, margins or both.  They are:


  • Do the right people know who you are?
  • Do they have a positive, meaningful impression of your business?


  • Do they consider your business relevant?
  • Do your prospects position you as a problem solver, or merely a solutions provider?
  • Do they view you as someone to engage with while they’re figuring things out, or after they’re ready to issue an RFP?


  • Does your target audience understand your value proposition?
  • Do they acknowledge, understand and value the difference your bring to the market?

Purchase Intent

  • Do your prospects understand your impact?
  • Do they understand, and can they articulate the consequence/cost of not doing business with you?

Strength in these four areas – with the right prospects/customers – is the definition of a powerful brand (even if most people don’t know who you are).  Keeping these four components at the top of your mind when developing your marketing and brand strategy will go a long way to accelerating your growth and protecting your margins.