The online revolution has made it much easier to purchase just about anything consumers can imagine. This includes precious metals. When compared to brick and mortar retail stores, the online retailers do not have a high cost of overhead or a limited number of clients able to reach them that keeps the costs reduced. […]
As I’ve written before, “Brand” and “Branding” are words tossed around in a variety of ways. For small and mid-market companies, the vast majority of what’s thrown around about branding is crap. I’d like to highlight the portion that isn’t. To begin that journey, I ask: Do you really understand what your brand is, and […]
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